Michael Silverstein (Victoria’s Secret): Trading Up & Trading Down

From Who are YOU? American Big Five (NY-Sun) on February 5, 2007 

JIWON: Isn’t that interesting? They wrote everything I wanted to tell YOU. Have you ever seen this kind of intelligent debate from German forumites? I never did.

http://www.amazon.com/Trading-Up-Consumers-Goods-Companies/dp/B000EPFVAU/sr=8-1/qid=1170489657/ref=sr_1_1/105-8418958-3918058?ie=UTF8&s=books Trading Up: Why Consumers Want New Luxury Goods… And How Companies Create Them by Michael Silverstein

http://news.chosun.com/site/data/html_dir/2007/02/02/2007020200466.html (February 2, 2007) Interview with Silverstein: The age of new luxury… middle class is a target……


His interview was very interesting to study, but I couldn’t find its English version. Trading up and trading down… For years, I was looking for these words. You see, whenever I follow the “Victoria’s Secret,” I pick up something valuable. Finally I found what I wanted to find. As a CEO in the music industry, however, we have to use it in an opposite way, or interpret it from another point of view.

Hence, what about this?

My Request No. 6 to Barenboim

Barenboim has always been someone’s toy, and forumites elsewhere used to insult Barenboim without realizing the reason of his unstable music or stupid behaviors. They always did this without realizing who was behind the scene. No matter what, Barenboim was a workaholic. He is a workaholic and he will be a workaholic. Then why don’t we make this naïve workaholic musician a beloved toy of real music lovers, who are still longing for the CLASSICAL music and pick up the dead recordings of dead maestros such as from A to Z?

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